About us

What is Fashionracks®?

Fashionracks® is a product group of Atom Retail and was born from the idea of offering retailers quick help with a unique product presentation. For this reason, we at Atom Retail started producing clothes racks for physical retail environments such as showrooms, shop in shops, pop-up stores and events.


We are a team of about 20 people who go to work every day with fun and conviviality. Our team consists of members in sales, marketing, accounting, (technical) designers, welders, carpenters and all-rounders. In addition, we often have an intern, as we are a certified training company. We find it important to share our experiences with emerging specialists.

Every day in Haarlem, our designers and makers - supported by the rest of the team - are working hard to ensure that you stand out with your shop design. Your wishes, dreams and ambitions as a retailer are our driving force.


You yourself undoubtedly have ideas about what kind of experience you want to create in your shop. Or about what your ideal product presentation should look like. Let us help you turn that into reality in an innovative way. Our creative minds never stand still, so let us inspire you!

With the experience and expertise we have built up since 2012 designing and manufacturing ourselves, you can count on quality, originality and a custom-made product. Products that are only available from us. Moreover, this way we keep the cost of materials low, we can move fast and deliver to you quickly.


We are here for you.

Have a specific question? We'll be happy to help!